Are Digital Banners for you?
A business or event that is looking to get itself noticed by the public should take advantage of the excellent marketing-tool that is a banner. Banners come in a variety of shapes and sizes for a variety of situations and needs; the most common location to hang a banner is outside where the message printed upon the material can be viewed by as many people as possible. A quick internet search or a flick through the pages of a local directory will provide the details of various banner printing services, specialising in delivering high quality digitally printed banners.
Defining Digital Banners?
The following is a definition of a banner, as declared by the International Sign Association:
“A temporary sign of lightweight fabric or similar material that is mounted to a pole or a building. Promotional banners include those used to announce open houses or grand openings, or to advertise special events. Ornamental banners use images or colours of a decorative nature.”
The quality and resulting success of banners, rely on the care taken with both the design and the banner printing process itself.
Designing a Digital Banner
Before the banner printing process can begin, a design for the banner must be created. A successful design for a banner must get the message across to the customer without appearing dull or dense. An equal balance of typography and graphics must be struck to ensure the banner succeeds in both enthralling and informing the customers. With the aid of digital design software, banner designs can be easily created to suit the needs of the user. Some banner printing companies will offer the services of their own in-house specialists to aid with the digital design of the banner, so that is good enough to be submitted for the banner printing process.
Printing Digital Banners
The banner printing process will use large format digital printers to apply the chosen design to the material chosen by the customer. Digital printing utilises an electrical charge to deliver the ink from the printer onto the material used for printing. Digital printing provides a much greater quality of print compared to traditional printing practices, complex images can now be printed to over 1000 DPI (Dots per Inch) providing a photo-quality standard of image. This quality ensures that the digital banner printing service can accurately replicate the quality of the design submitted for printing.
Creating Eco-Friendly Digital Banners
Digital printing is also a more environmentally friendly method of banner printing than traditional methods of printing. Specialist inks are now available for use by printing companies that further lower the environmental impact of digital banner printing. The odourless solvent free latex ink offered by many digital banner printing services can provide the same quality of print as standard banner printing inks but with a reduced impact on the environment. These specialist environmentally friendly inks provide a great option for any business or event concerned with lowering its impact on the environment.
