In this technological age of gadgets and gizmos, physical advertising such as banner printing is still by far the cheapest and most effective means of marketing. Nowadays we zone out during the television breaks, and web ads don’t stand a chance with the power of ‘pop-up block’. Mass digital advertising has surrounded us to the point where we simply ignore its efforts based on the assumption that we won’t be interested.
Cue banner advertising – the marketing strategy that works. The endless choice of images, logos and colours allows you to splash the personality of your company onto a banner, as well as providing web addresses and telephone numbers. Immediately banner printing has fulfilled the same criteria as television advertisements and internet pop-ups without the scary price tags. However, the key to the success and popularity of banners is transportability. Specifically targeting your audience is the sure fire way to reel in the business, and with banner advertising it’s just so easy! It only takes one person to pop a banner in the car and set it up at an important event … you must be wondering why you haven’t already ordered yours!
How will Banner Printing Benefit my Business?
The ability to place your banner in the most receptive environments sets this marketing strategy above the rest. A durable and transportable banner is an investment – it will publicise your business for years to come at the events, conferences or areas of town which hold your potential customers. Mounting your banner in an applicable environment targets your audience effectively, transforming passive people into future customers.
Banner printing is totally adaptable, giving you the power to customise every single detail from the style of banner to text fonts and colour shades. With the choice of standard banners, roller banners, banner stands and many more, there is definitely one to suit your needs.
Top Tips for Banner Advertising
Successful banner advertising may not class as rocket science, but it does require a little thought and care. A smart, effective design will transform your banner into a customer magnet, so listen up:
1. Ditch the clutter – you don’t want to overwhelm people and scare them away before they’ve started reading your banner!
2. Your message needs to be clear, focussed and inviting – make it too tempting to turn down.
“At 60 miles an hour the loudest noise in this new Rolls Royce is the electric clock”
– take inspiration from one of the most successful advertisement slogans in history, and feel free to use more than a few words if you need to. Research has actually shown that longer headlines are more successful, so use a longer phrase on your banner if it’s going to achieve clarity.
4. Colours on your banner advertisement are the best way to grab the attention of potential customers, so make sure to use this tool effectively. Colour triggers sub-conscious assumptions – purple is luxurious, white is pure, pink is feminine – so the shades you select will serve as the very first impression of your product or service. For a detailed description of colours and their impacts in advertising, click here.
Banner advertising is affordable, durable and effective – has your business enjoyed the benefits yet?